Overview

"How to have a profitable business (and frankly, a more enjoyable life), without all the headaches that come from stressful ""Red Flag"" clients. If you want to avoid bad clients, then you must read this unique and wise perspective on identifying, dealing with and avoiding different types of customers. But first, a warning-this book is not for everyone. If you are determined to take on anyone as your client - regardless of how difficult they are to deal with ""Learn how to screen out the heart-breakers and watch your enjoyment, reputation, work-life balance, success, and even your worker-retention soar."" Based on the experience and wisdom of an award-winning industry leader in home improvement with forty years of experience running his multimillion-dollar company in New York. In a quick and enjoyable read, you will learn the single most important question you need to answer in order to run a successful business of your own. To succeed in business, you need only ask ""how?"" and ""why?"" - Right? Wrong! You're missing the most important question. the most important question. You'll Discover: The single most important question you need to run a successful business - that no one is asking. The signs to look out for to avoid the ""Red Flag"" clients. When to fire clients in order to give you more satisfaction, healthy profit, and higher morale among your team - and less stress. The truth about the ""$100 Close"" - the softest of ""soft sells"" you haven't even heard about yet. This book is perfect for: Entrepreneurs and small business owners in all industries - including home improvement and contracting Entrepreneurial students at any stage of business development Managers, business owners and decision makers who want an edge with their business Anyone in business who values the happiness of themselves and their employees You definitely want to buy this book now!"

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9781733491501

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Reviews

Mitch Cantor's concept of personal relationships with your customers, along with the willingness to actually turn down work if it's not the right fit is sage advice for anyone launching or running any kind of business. I can now better understand how Mitch had such an outstanding run with his company. There's much to be learned here! - Rick Chudacoff, Grammy Nominated Songwriter & Music Producer I wish I read this book 38 years ago when I opened my business. Read this book and find out why you don't want or need every customer. - Bob Savarese, Founder & past President (Music Trends) It's The Other Guy is an easy and compelling read. Anyone who runs a company, manages a company or is self- employed, should consider this book a road map to their business career. - Jeff Mogil, CEO (Mogil Organization) Mitch puts into focus the importance of surrounding yourself with the right clients. After reading It's The Other Guy I no longer have to guess who my clients are, and those I want to stay clear of. - Steven Metz, President (Central Jersey Pools) Mitch Cantor does an excellent job breaking down the complexities of customer interaction in an easy to read entertaining format that is sure to help your bottom line and overall well being. - Peter Lifrieri, Market Research and Product Development

"""Mitch Cantor's concept of personal relationships with your customers, along with the willingness to actually turn down work if it's not the right ""fit"" is sage advice for anyone launching or running any kind of business. I can now better understand how Mitch had such an outstanding run with his company. There's much to be learned here!"" - Rick Chudacoff, Grammy Nominated Songwriter & Music Producer ""I wish I read this book 38 years ago when I opened my business. Read this book and find out why you don't want or need every customer."" - Bob Savarese, Founder & past President (Music Trends) ""It's The Other Guy is an easy and compelling read. Anyone who runs a company, manages a company or is self- employed, should consider this book a ""road map"" to their business career."" - Jeff Mogil, CEO (Mogil Organization) ""Mitch puts into focus the importance of surrounding yourself with the right clients. After reading It's The Other Guy I no longer have to guess who my clients are, and those I want to stay clear of."" - Steven Metz, President (Central Jersey Pools) ""Mitch Cantor does an excellent job breaking down the complexities of customer interaction in an easy to read entertaining format that is sure to help your bottom line and overall well being."" - Peter Lifrieri, Market Research and Product Development"

Author Information

Mitch Cantor, author of It's the Other Guy: Say Goodbye to Bad Clients and Hello to Bigger Profits + a Better Life is the founder and past President of Sun Design Pools, which reached Inc. 5000 status as one of the fastest growing small companies in America. Mitch is an award-winning industry leader in home improvement with forty years of experience running his multimillion-dollar company in New York. From young entrepreneur to enthusiastic business owner, Mitch says his company gave him everything he was looking for. He offers you a chance to say the same about your own business. If you are in service to others, this book will help you to succeed and to love the process. As an author, Mitch carves out new territory, teaching his readers how working with the right people will allow you to enjoy success and avoid frustration. He says, I learned to stay away from those who would make my life hell, and I have shared these secrets with you in this book. Mitch is also a songwriter and independent music producer, having the pleasure to work with so many talented artists as you can see on his website mitchcantor.com. Today Mitch and his wife Marla divide their time between their homes in Boca Raton, Florida and Jericho, Long Island. Retirement is the fruit of their labor, and as Mitch puts it, retirement is treating us well. Together Mitch and Marla enjoy traveling and seeing nature's beauty, watching young and seasoned music artists perform, and continuing their own music and book writing. Mitch's family always was and remains his top priority, the inspiration of it all.

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