Overview

Official book, created in collaboration with ITALDESIGN   The subtitle Engineers of ideas neatly encapsulates Italdesign’s identity from 1968 to the present day, as witnessed by an unparalleled series of cars and prototypes for major brands and by the revolutionary decision to bring the experience and complexity of the “automotive” world into other sectors, ranging from furnishings to photography, from packaging to food design and through to transportation; an integrated vision that prefigures new models of development. This book, with its spectacular layout, takes us behind the scenes, from the virtual simulation to the production of the working prototype, whether it be an electric hypercar, a wine tasting glass, a watch or a transport system for mobility-impaired users of a surprising road and air carrier. Aldo Colonetti and Valentina Croci, the authors, through images and first-hand accounts retrace a time span (1968-2023) that saw the transformation of an entire development model. They illustrate the most relevant and innovative projects, through to the most recent proposals and the day-to-day running of an example of the Made in Italy phenomenon unique in terms of its technological updating and the range of its business (not only for the size of the company or its international standing

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9788879119757

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Author Information

Aldo Colonnetti: He was Scientific Director of the IED (European Institute of Design), director of the magazine “Ottagono” and member of the Scientific Committee of the Triennale di Milano. Since 2014 he has been a professor at the Politecnico of Milano, Faculty of Design. An established author, curator of exhibitions in Italy and abroad, he collaborates with the daily newspaper «Corriere della Sera» and the magazine “ArteDossier”   Valentina Croci: A journalist, she collaborates with design and architecture magazines. She holds a PhD in Design Sciences from IUAV in Venice and is a contract professor in History of Design. With an interest in both the history of industrial heritage and contemporary design trends, she participates as a speaker and moderator in conferences and workshops in Italy and abroad, and develops editorial projects for the corporate world.

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