Overview
It Really Is Just Good Business is essential reading for all solopreneurs, freelancers, as well as micro and small business owners who want to build and sustain a profitable business. Why? Quite simply, the rules of business have changed. Greed has been the defining god of the business world for far too long: Allegiance to the creed of money alone will ultimately result in failure. Organisations that believe that people and the planet are equally as important as profit will now, paradoxically, be the most profitable and sustainable for the longer term. It Really Is Just Good Business is a blueprint for anyone who wants their business to thrive, but who also wants to make a meaningful contribution to society. The author has 50 years’ experience working with small businesses at a grassroots level. Jill Poet is quick to point out that she is not an academic or a sustainability consultant, and that it is her wealth of experience, rather than academic theory, that informs this book. It is also her passion for those solopreneurs, freelancers, and micro and small business owners, combined with her hands-on business background, that ensures /It Really Is Just Good Business/ is delivered in a pragmatic, common-sense, conversational style. It provides a thought-provoking yet realistic and easy-to-understand approach to a better way of operating with practical examples, business wisdom, and case studies. Jill doesn’t pull any punches. This book is peppered with examples of what can happen if you are inauthentic, including a few sections that might court controversy. Read this book to ensure you build a fantastic business that feeds your soul - as well as your bank account.
Full Product Details
Author: Jill Poet
Publisher: Collective Ink
Imprint: John Hunt Publishing
Dimensions:
Width: 14.00cm
, Height: 1.50cm
, Length: 21.60cm
Weight: 0.666kg
ISBN: 9781803411941
ISBN 10: 1803411945
Pages: 224
Publication Date: 29 September 2023
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Reviews
The world is connected, business happens very differently as a result of this. We are no longer taken in by clever marketing. We can see the reality of businesses and those who work for them. Do they genuinely care? The emotional drivers behind a business are what attracts customers and retains their loyalty. Without this depth of feeling and the ability to communicate it companies appear dead and uncaring. Developing your companies meaning and knowing how to communicate this is essential. I am delighted that Jill has written about this and wish all that read it an emotionally wealthy future that will lead to financial gains. - Penny Power OBE, Founder CEO The Business Cafe, Keynote Speaker, author of Business is Personal
Author Information
Jill Poet is a social entrepreneur and the CEO and Co-founder of three social enterprises. She is passionate about small businesses but equally passionate about small businesses operating ethically and responsibly. Her mission at ORB is to change the world, one small business at a time. She believes we need to nurture the power of small businesses to make a positive impact on society and as well as our work at ORB; It Really Is Just Good Business will also play a role in meeting that aspiration. She lives in Southend-on-Sea, UK.
