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OverviewFull Product DetailsAuthor: Jonathan CummingsPublisher: Rowman & Littlefield Imprint: Rowman & Littlefield Dimensions: Width: 16.10cm , Height: 2.20cm , Length: 23.30cm Weight: 0.472kg ISBN: 9781442265981ISBN 10: 1442265981 Pages: 218 Publication Date: 27 July 2016 Audience: College/higher education , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: Manufactured on demand ![]() We will order this item for you from a manufactured on demand supplier. Table of ContentsIntroduction: “Muddling Through” Chapter 1: The Genesis of Hasbara: From the Diaspora to the Birth of Zionism Chapter 2: “Trapped in the Past”: Government Communications Policy under Yisrael Galili Chapter 3: Breech Birth: The Introduction of Television to Israel Chapter 4: “The Image Problem of a Tough Victor”: After the Six-Day War Chapter 5: Deterioration and Diffusion: Before and After the Yom Kippur War Chapter 6: The Rise and Fall of the Ministry of Information ConclusionReviewsA significant and interesting contribution to the historical analysis of public diplomacy. An excellent case study of the public diplomacy of a new state, Israel, during a critical period of several major wars with its neighbors. Presents and evaluates organizational and policy challenges in public diplomacy, and ways to fix them. Well-grounded in documents, memoirs, biographies, and interviews. -- Professor Eytan Gilboa, Director, The Center for International Communication, Bar-Ilan University This rigorous, penetrating and long-overdue study examines Israel's international public opinion efforts. In his highly readable and thoroughly researched book, Jonathan Cummings successfully tackles the key problems of Israel's hasbara and has produced the definitive work on this sensitive topic. -- Meron Medzini, former Director, Israel Government Press Office Hasbara has become synonymous with Israel's heavy-handed efforts at making its case on the international stage. By unpicking the details of a critical phase of Israeli history, Jonathan Cummings has reclaimed the centrality of Israel's public diplomacy as an element of the country's foreign policy. This is an important book and a compelling read. -- Nachman Shai, MK, former IDF Spokesperson [This book] is timely and welcome... Israel Journal of Foreign Affairs A significant and interesting contribution to the historical analysis of public diplomacy. An excellent case study of the public diplomacy of a new state, Israel, during a critical period of several major wars with its neighbors. Presents and evaluates organizational and policy challenges in public diplomacy, and ways to fix them. Well-grounded in documents, memoirs, biographies, and interviews. -- Professor Eytan Gilboa, Director, The Center for International Communication, Bar-Ilan University This rigorous, penetrating and long-overdue study examines Israel's international public opinion efforts. In his highly readable and thoroughly researched book, Jonathan Cummings successfully tackles the key problems of Israel's hasbara and has produced the definitive work on this sensitive topic. -- Meron Medzini, former Director, Israel Government Press Office Hasbara has become synonymous with Israel's heavy-handed efforts at making its case on the international stage. By unpicking the details of a critical phase of Israeli history, Jonathan Cummings has reclaimed the centrality of Israel's public diplomacy as an element of the country's foreign policy. This is an important book and a compelling read. -- Nachman Shai, MK, former IDF Spokesperson Author InformationJonathan Cummings is a political analyst and consultant and former director of the Israel office of BICOM (Britain Israel Communication and Research Centre). He served as a parliamentary assistant at the Knesset and was a research fellow at Tel Aviv University’s Institute for National Security Studies. Tab Content 6Author Website:Countries AvailableAll regions |