Overview

This book provides an essential guide to those who study and those who participate in Muslim branding and marketing, offering wide-ranging perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services, focusing on current trends and tools. The handy book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries intended to business students and professionals in the business world.

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9781773611549

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Atia Alam is working as an Assistant Professor in Hajvery University, Lahore, Pakistan. She has earned MS degree in Management Sciences in 2010. She has recently submitted her PhD thesis at COMSTAT Institute of Information Technology. Atia Alam has various publications in the field of Finance and Marketing and is an active participant of conferences in the field of finance, marketing and management.

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