Overview

E-commerce has undergone rapid growth and witnessed the emergence of a new of group of consumers, termed e-consumers. E-commerce trade is different and quite complex as compared to normal trade because it incorporates the critical factors of distance and complexity in nature that online shipping involves. It has been identified that the level of protection provided for e-consumers under law is lower than that for sales through traditional methods1.According to Bradley2, e-commerce trade has brought a number of cases of abuse for consumers, involving issues regarding security of their credentials and economic losses against fake marketing. The area is of critical importance and yet is entrenched in complexities because of the scope of accessibility, anonymity and immediacy e-commerce offers

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