Overview

Business Research Methods, 14e, contains stand-alone chapters that reflect research industry practices using real examples from all areas of business.  In collaborations with over two dozen industry researchers, Schindler writes a real-world research methods book that distinguishes between big data analytics and small data with an emphasis on decision making.  She eloquently covers ethical issues and their solutions, and has added more coverage of process models, sampling how-to, and data preparation. Conscious of the different learning styles of students, Schindler provides appropriate cues for both visual and verbal learners through the use of in-text exhibits, bolded key terms, conceptual photos throughout and research though-leader quotes in PowerPoints for each chapter. She also used various interim GreenBook Research Industry Trends (GRIT) reports to guide the research for this revision. The latest GRIT Report is based on the largest study of research suppliers and users ever conducted. Automation and privacy are hot topics in GRIT, so she added material on both these topics in the 14th edition. This edition is available for purchase with the digital platform McGraw Hill Connect®, which provides a highly reliable easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

Full Product Details

Author:   Pamela Schindler
Publisher:   McGraw-Hill Education
Imprint:   McGraw-Hill Education
Edition:   14th edition
Dimensions:   Width: 20.10cm , Height: 2.30cm , Length: 27.20cm
Weight:   1.320kg
ISBN:  

9781264704651

ISBN 10:   1264704658
Pages:   658
Publication Date:   29 March 2021
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

Part I: Building the Foundation for Research Chapter 1: Research Foundations and Fundamentals Chapter 2: The Research Process: An Overview Chapter 3: Stage 1: Clarify the Research Question Part II: The Design of Business Research Chapter 4: Stage 2: Research Design, An Overview Chapter 5: Stage 2: Sampling Design Appendix: Calculate the Sample Size Chapter 6: Stage 2: Data Collection Design: Qualitative Research Chapter 7: Stage 2: Data Collection Design: Observation Research Chapter 8: Stage 2: Data Collection Design: Experiments Chapter 9: Stage 2: Data Collection Design: Survey Research Part III: Measurement Chapter 10: Stage 3: Measurement Foundations Chapter 11: Stage 3: Measurement Questions Appendix: Sources of Measurement Questions Chapter 12: Stage 3: Measurement Instruments Part IV: Collect, Prepare, and Examine the Data Chapter 13: Stage 3: Collect, Prepare, and Examine Data Appendix: Better Tables Appendix: Review: Describing Data Statistically Part V: Analyze and Interpret Data Chapter 14: Stage 4: Hypothesis Testing Chapter 15: Stage 4: Measures of Association Part VI: Stage 5: Report the Research Chapter 16: Stage 5: Research Reports: Support Insights and Recommendations Appendix: Better Reports Part VII: Research Project Overview Chapter 17: An Integrated Example  Case Index Appendices A Business Research Proposals and RFPs (with Sample RFP) B Focus Group Discussion Guide C Nonparametric Significance Tests D Selected Statistical Tables References Glossary Indexes

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Author Information

A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, her institutions Distinguished Teaching award, and a two-time nominee for the CASE Ohio Teacher of the Year, Schindler has 40 years of experience teaching business research, marketing management, and creative advertising. Creator and long-time Director of Wittenberg's Center for Applied Management, she coordinated the Small Business Institute (SBI) program (winner of the 1996 National Showcase Award for innovation and excellence), as well as the Project Management Assistance program, in which she has guided more than 350 undergraduate students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. Schindler, professor emeritus  of Business Administration at Wittenberg University, mentors research methods and marketing faculty and is a strategic management consultant. www.linkedin.com/in/pamelaschindler/

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