Overview
The International Student Conference in Tourism Research (ISCONTOUR) offers students a unique platform to present their research and establish a mutual knowledge transfer forum for attendees from academia, industry, government and other organisations. The annual conference, which is jointly organized by the IMC University of Applied Sciences Krems and the Management Center Innsbruck, takes place alternatively at the locations Krems and Innsbruck. The conference research chairs are Prof. (FH) Mag. Christian Maurer (University of Applied Sciences Krems) and Prof. (FH) Mag. Hubert Siller (Management Center Innsbruck). The target audience include international bachelor, master and PhD students, graduates, lecturers and professors from the field of tourism and leisure management as well as businesses and anyone interested in cutting-edge research of the conference topic areas. The proceedings of the 8th International Student Conference in Tourism Research include a wide variety of research topics, ranging from consumer behaviour, tourist experience, information and communication technologies, marketing, destination management, and sustainable tourism management.
Full Product Details
Author: Christian Maurer ,
Hubert J Siller
Publisher: Books on Demand
Imprint: Books on Demand
Dimensions:
Width: 18.90cm
, Height: 1.90cm
, Length: 24.60cm
Weight: 0.640kg
ISBN: 9783751906647
ISBN 10: 3751906649
Pages: 358
Publication Date: 30 April 2020
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Author Information
Professor (FH) Mag. Christian Maurer is Head of the Institute International Business, Programme Director for the Master programmes ""Marketing"" and""Tourism & Leisure Management"" at the IMC University of Applied Sciences in Krems, Austria. His areas of lecturing and research are Digital Marketing, E-Tourism, Marketing and Communication Management, Strategic Marketing Planning. Christian Maurer studied German Philology and Communication Sciences at the University of Vienna. From 1995-1998 he was Lecturer at the University of Hull in GB, where he also achieved a post-graduate diploma in ""Applied Language and New Technologies"". From 2000 to 2004 Christian Maurer worked for the Austrian National Tourist Office (ANTO) in Vienna. In the position of Head of Information Management he was responsible for strategic planning and e-marketing, the ANTO's internet portal, and the holiday service center austria.info. Christian Maurer has published several research papers, led international research projects and has held many presentations at international conferences. He is founder of the International Student Conference in Tourism Research (ISCONTOUR).
