Overview

Is your picture worth 1,000 words? Maybe not 1,000, but it certainly can be worth many words and needs to be if you want your tables, graphs and diagrams to convey your messages quickly to your readers or audience. Have you ever been about to prepare tables, graphs, charts or other diagrams to illustrate your article or story, but have been a little unsure of the best options for the presentation of the information? Well, here is a book which will guide you in this task, with examples of good and bad techniques and presentations for a wide range of uses. Whether your information is to be presented in scientific articles, seminar and conference papers, theses, lectures, business reports, marketing or advertising brochures, student assignments, association or club newsletters, your presentation can be optimised to suit your intended readers or audience. This can be done by following some simple, logical and easy to apply principles which focus on easy to find, easy to read, easy to understand and easy to interpret information in the presentation, with matching links to the text.

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9780648271307

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Bill Dommett, with a Master of science and two Post-graduate Diplomas in Business Administration and in Information Processing from Australian universities in his hme city of Brisbane, Australia, spent decades in writing and editing of scientific research articles, conference and seminar papers, lectures and major reports. As editor, he became aware of the many mistakes other authors made in presentation of their data or information in non-optimal ways for ease of understanding and interpreting by the readers or audience. So he wrote this book to make tables, graphs, charts and diagrams more effective.

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