Is online advertising permitted without the consent of those affected?
Author:   Silke Graf
Publisher:   Our Knowledge Publishing
ISBN:  

9786208889005


Pages:   56
Publication Date:   22 December 2025
Format:   Paperback
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Our Price $73.92 Quantity:  
Add to Cart

Share |

Is online advertising permitted without the consent of those affected?


Overview

The lawfulness of the use of personal data is newly regulated in the General Data Protection Regulation (GDPR). However, it remains unclear whether the consent of the data subjects is required for this or whether advertising is justified as a 'legitimate interest' for use in accordance with Article 6(1)(f) GDPR. To answer this question, the term 'direct marketing', which is frequently used but not defined by European legislators, is examined in more detail and an attempt is made to resolve the conflict between Article 6(1)(f) GDPR and Article 13 ePrivacy Directive.

Full Product Details

Author:   Silke Graf
Publisher:   Our Knowledge Publishing
Imprint:   Our Knowledge Publishing
Dimensions:   Width: 15.20cm , Height: 0.30cm , Length: 22.90cm
Weight:   0.086kg
ISBN:  

9786208889005


ISBN 10:   6208889006
Pages:   56
Publication Date:   22 December 2025
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

Reviews

Author Information

Tab Content 6

Author Website:  

Countries Available

All regions
Latest Reading Guide

NOV RG 20252

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now