Is Military Advertising Effective?: An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
Author:   James N. Dertouzos ,  Steven Garber
Publisher:   RAND
ISBN:  

9780833033413


Pages:   96
Publication Date:   19 January 2004
Format:   Paperback
Availability:   Awaiting stock   Availability explained
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Is Military Advertising Effective?: An Estimation Methodology and Applications to Recruiting in the 1980s and 90s


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Overview

The Defense Department has been spending over USD100 million annually on recruiting advertising. Previous econometric studies of military advertising 1s effects have relied on data from time periods Unlike today 1s and have used models possibly inappropriate for supporting today's decisionmakers. This report details improved methods developed to assess military advertising 1s effectiveness and illustrates them using early 1980s and mid-1990s data.

Full Product Details

Author:   James N. Dertouzos ,  Steven Garber
Publisher:   RAND
Imprint:   RAND
Dimensions:   Width: 16.20cm , Height: 0.60cm , Length: 22.90cm
Weight:   0.167kg
ISBN:  

9780833033413


ISBN 10:   0833033417
Pages:   96
Publication Date:   19 January 2004
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   Awaiting stock   Availability explained
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

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