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9780714861098

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'a fascinating study of the power inherent in symbols and visual branding' Creative Review 'Heller's text throughout is splendid, neither assuming any prior knowledge of the history of these regimes nor pitching so low that it will bore the more informed reader. ... [Iron Fists] is a powerful achievement, one that fascinates, and leaves the reader sickened and unnerved by the fascination.' Icon 'The book looks amazing ... one opens the book with a genuine sense of seduced trepidation ... the great strength of this book lies in its coherence as an image essay, and you'd be hard-pushed to find such a comprehensive, considered display of documents that have shaped the modern political and cultural landscape ... Heller deserves considerable credit for this.' ArtReview 'Steven Heller's Iron Fists makes a sophisticated and visually arresting comparison between modern corporate-branding strategies -- slogans, mascots, jingles, and the rest -- and those adopted by 'four of the most destructive 20th century totalitarian regimes': Nazi Germany, Fascist Italy, the Soviet Union under Lenin and Stalin, and Mao's China [...] Iron Fists has the dimensions and dazzling illustrations of a coffee-table book [...] Heller's prose is as clear and uncluttered as the graphic design he admires.' The New York Times Book Review;

i'1/2a fascinating study of the power inherent in symbols and visual brandingi'1/2 Creative Review i'1/2Helleri'1/2s text throughout is splendid, neither assuming any prior knowledge of the history of these regimes nor pitching so low that it will bore the more informed reader. i'1/2 [Iron Fists] is a powerful achievement, one that fascinates, and leaves the reader sickened and unnerved by the fascination.i'1/2 Icon i'1/2The book looks amazing i'1/2 one opens the book with a genuine sense of seduced trepidation i'1/2 the great strength of this book lies in its coherence as an image essay, and youi'1/2d be hard-pushed to find such a comprehensive, considered display of documents that have shaped the modern political and cultural landscape i'1/2 Heller deserves considerable credit for this.i'1/2 ArtReview 'Steven Heller's Iron Fists makes a sophisticated and visually arresting comparison between modern corporate-branding strategies -- slogans, mascots, jingles, and the rest -- and those adopted by 'four of the most destructive 20th century totalitarian regimes': Nazi Germany, Fascist Italy, the Soviet Union under Lenin and Stalin, and Mao's China [...] Iron Fists has the dimensions and dazzling illustrations of a coffee-table book [...] Heller's prose is as clear and uncluttered as the graphic design he admires.' The New York Times Book Review;

A fascinating study of the power inherent in symbols and visual branding. -Creative Review Heller's text throughout is splendid, neither assuming any prior knowledge of the history of these regimes nor pitching so low that it will bore the more informed reader... [Iron Fists] is a powerful achievement, one that fascinates, and leaves the reader sickened and unnerved by the fascination. -Icon Sophisticated and visually arresting... Heller, by means of unsettling images and shrewd analysis, amply restores the vileness of branding... Heller's prose is as clear and uncluttered as the graphic design he admires. -International Herald Tribune The book looks amazing... One opens the book with a genuine sense of seduced trepidation... The great strength of this book lies in its coherence as an image essay, and you'd be hard-pushed to find such a comprehensive, considered display of documents that have shaped the modern political and cultural landscape... Heller deserves considerable credit for this. -ArtReview

"""A fascinating study of the power inherent in symbols and visual branding.""—Creative Review ""Heller’s text throughout is splendid, neither assuming any prior knowledge of the history of these regimes nor pitching so low that it will bore the more informed reader... [Iron Fists] is a powerful achievement, one that fascinates, and leaves the reader sickened and unnerved by the fascination.""—Icon ""Sophisticated and visually arresting... Heller, by means of unsettling images and shrewd analysis, amply restores the vileness of branding... Heller’s prose is as clear and uncluttered as the graphic design he admires.""—International Herald Tribune ""The book looks amazing... One opens the book with a genuine sense of seduced trepidation... The great strength of this book lies in its coherence as an image essay, and you’d be hard-pushed to find such a comprehensive, considered display of documents that have shaped the modern political and cultural landscape... Heller deserves considerable credit for this.""—ArtReview"

Author Information

Steven Heller is a Senior Art Director at the New York Times and co-chair of the MFA/Design program at the School of Visual Arts in New York. A respected authority in the design world, he has written and coauthored numerous publications, include Merz to Emigre and Beyond, also published by Phaidon.

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