Overview

This influential independent report presents the key issues that every senior executive and decision maker involved in media and communications needs to know and understand about the future of television. Drawing on decades of combined experience, extensive interviews and the latest available industry research, this concise executive report provides an authoritative overview of the emerging market for delivering audio and video services over data networks. The network television revolution will change channels of distribution and fundamentally affect the way television is viewed in the future. Billions are being bet on the outcome that could radically transform the media landscape forever. In response to recent unprecedented global interest, informitv and Lovelace Consulting have produced this exclusive executive briefing that explains the key issues in simple terms that cut through the hyperbole and jargon to provide a clear picture of the next revolution in communications. With an independent perspective, based on practical professional experience, this report places these developments in context to empower decision makers to formulate their own strategy in response to the significant threats and opportunities presented. Dr William Cooper is the founder and principal consultant at independent interactive television consultancy informitv. At the BBC, William was operationally responsible for the delivery of online and interactive output, including the launch of interactive services on satellite, terrestrial and cable television. William started his career as a broadcast journalist, following a PhD in Communications from the University of Leeds. Graham Lovelace is the founder of Lovelace Consulting Limited, which specialises in convergent media. A former head of strategy and marketing at The Press Association, Graham was the founder of Lovelacemedia and founding editorial director at Teletext Limited. Graham is a graduate of the Harvard Business School Advanced Management Program and is a regular commentator on media developments.

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9781905360000

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