Overview

Hyundai's IONIQ program is one of the clearest modern examples of what happens when a legacy manufacturer stops treating electrification as a pilot project and starts treating it as the main business. This book follows the moment IONIQ became a dedicated EV identity and tracks how that decision reshaped priorities across the company-platform engineering, manufacturing footprints, battery sourcing, software operations, and the daily realities of charging that determine whether customers actually trust an EV. Told as a fact-driven case study, the story stays grounded in execution rather than mythology. It follows how architecture choices translate into packaging and charging behavior, how factories and supply chains are reworked for volume, how charging access and standards transitions affect ownership experience, and how pricing and policy shifts can force rapid strategic recalibration. The result is a clear, operational view of what ""scaling EVs"" really demands-year after year-when the market is moving fast and the margin for error is small.

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9781970852813

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