Overview

""What is invisible to others today becomes your competitive advantage tomorrow. Good stuff, Karina!"" - Marty Neumeier, Global branding leader, author and a prominent figure in marketing and advertising. Most brands don't fail by building the wrong product. They fail by misunderstanding the customer's psychology. Human decision-making isn't logical. It's shaped by the 95% that's invisible, emotional, and driven by behavioural biases. What if the answer isn't another tactic? What if this book is the manual they never gave you? Trusted by founders and marketers across industries, Invisible Triggers is a visual playbook of 37 actionable frameworks each one built around a core psychological bias, to decode the hidden psychology of consumer choice. It is not abstract theory but an arsenal of tools designed to be understood in minutes and applied immediately. This is the definitive guide to master the art and science of consumer psychology: founders, marketers, strategic leaders, psychologists and academics Inside, you will learn how to: CAPTURE ATTENTION & CREATE DEMAND: Learn the frameworks that make your brand the only choice DESIGN OFFERS THAT CONVERT: Turn customer hesitation into a decisive 'yes' BUILD DEEP LOYALTY & TRUST: Forge emotional connections that turn buyers into advocates WIN YOUR MARKET POSITION: Make the competition irrelevant THE UNFAIR ADVANTAGE: Replace months of slow, expensive consulting with minutes of immediate, laser-focused clarity. Turn hidden psychology into your brand's greatest asset. It's time to decode. Your unfair advantage is waiting.

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9781919349800

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Karina Karn, MSc, is a Spanish-British brand strategist whose work is driven by a single, powerful question: How are brands chosen? Her search for the answer led her into consumer psychology forming an innovative perspective rooted in behavioural science, going beyond generic marketing agencies. Her work makes the invisible triggers of human decision-making actionable for brands. Her academic foundation, which includes a Master's degree from a leading European university, has been pressure-tested in the world's most demanding environments. She is a trusted expert for NewtonX, the network used by Fortune 500 brands, a regular voice on London's keynote stages and broadcast media, featured across major press and magazines.

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