Overview

Gain a full understanding of today's most important investment topics from the perspective of an individual financial planner with Mayo's INVESTMENTS: AN INTRODUCTION, 13E. This inviting approach introduces the process of investing and the many alternatives available for constructing a strong investment portfolio. You master the investing fundamentals needed for success on the CFP® exam while developing more advanced investing skills. You learn to manage your assets as an active portfolio manager or simply as an informed investor. This edition highlights how to make solid investment decisions with an overview of today's most pertinent investment opportunities and challenges. Updates highlight the latest changes in taxation and investment planning prompted by the 2018 Tax Cuts and Jobs Act (TCJA). An ongoing Financial Advisor's Investment Case and expanded coverage of stock valuation ratios, stock repurchases, and dividend payments emphasize how to apply what you've learned to daily decisions.

Full Product Details

Author:   Herbert Mayo (The College of New Jersey)
Publisher:   Cengage Learning, Inc
Imprint:   South-Western College Publishing
Edition:   13th edition
Dimensions:   Width: 21.00cm , Height: 25.90cm , Length: 3.50cm
Weight:   1.660kg
ISBN:  

9780357127957

ISBN 10:   0357127951
Pages:   840
Publication Date:   01 January 2020
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

Part I: THE INVESTMENT PROCESS AND FINANCIAL CONCEPTS. 1. An Introduction to Investments. 2. Securities Markets. 3. The Time Value of Money. 4. Financial Planning, Taxation and the Efficiency of Financial Markets. 5. Risk and Portfolio Management. Part II: INVESTMENT COMPANIES. 6. Investment Companies: Mutual Funds. 7. Closed-End Investment Companies, Real Estate Investment Trusts (REITs), and Exchange-Traded Funds (ETFs). Part III: INVESTING IN COMMON STOCK. 8. Stock. 9. The Valuation of Common Stock. 10. Investment Returns and Aggregate Measures of Stock Markets. 11. The Macroeconomic Environment for Investment Decisions. 12. Behavioral Finance and Technical Analysis. Part IV: INVESTING IN FIXED-INCOME SECURITIES. 13. The Bond Market. 14. The Valuation of Fixed-Income Securities. 15. Government Securities. 16. Convertible Bonds and Convertible Preferred Stock. Part V: DERIVATIVES. 17. An Introduction to Options. 18. Option Valuation and Strategies. 19. Commodity and Financial Futures. Part VI: AN OVERVIEW. 20. Financial Planning and Investing in an Efficient Market Context.

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Author Information

Dr. Herbert Mayo taught full time for more than 50 years, most recently at The College of New Jersey, where he served as director of accreditation as well as professor. A well-respected author and experienced educator, Dr. Mayo has written several successful books focusing on critical finance issues and today's investment opportunities. Dr. Mayo earned his Ph.D. from Rutgers University and his undergraduate degree from the University of North Carolina at Chapel Hill. Dr. Mayo was the sole author of the first 12 editions of this text, and he has used income from the book’s sales to fund a range of philanthropic endeavors, including an annual business plan competition, a student investment fund and an endowed scholarship.

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