Overview

This text presents a clear pathway for students with no prior experience in financial markets to develop a firm understanding of investing principles. Designed to simplify complex investment concepts, this book explains stock markets, bond markets, mutual funds, and alternative markets to facilitate an introduction into investing.

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Yan Lu is a professor of finance in the College of Business at the University of Central Florida. She holds a Ph.D., M.B.A., and M.S. from the University of Florida. Dr. Lu's research interests are in the areas of alternative investments and behavioral finance. Her research has been published in the Journal of Finance, Management Science and the Journal of Financial Economics, and featured in CNN, the Economist, NPR, the Wall Street Journal, and numerous other popular and trade press articles.

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