Investigating customer adoption of mobile banking services

Author:   Samal Snigdha
Publisher:   Shiksha O Anusandhan University
ISBN:  

9783719943196


Pages:   226
Publication Date:   05 September 2022
Format:   Paperback
Availability:   Available To Order   Availability explained
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Investigating customer adoption of mobile banking services


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Overview

INTRODUCTION 1.1 Mobile Banking: An Overview Since the Independence of India banking system till date banking system has gone through a lot of transformation and changes in providing its services to the customers. Technology and innovation were given much emphasis in the banking system around The 1990s.Technology was used as a strategic weapon in providing better quality services at a faster speed. Mobile and Internet banking helped the customers to do their banking from diversified areas and provided convenience to customers. Banks are using multi-channel i.e. ATMs, debit cards, credit cards, mobile banking, internet banking, etc. for delivering their banking services. Due to competitive pressure and the global economic scenario banking concept is now redefined as a financial supermarket providing a number of financial services under one umbrella

Full Product Details

Author:   Samal Snigdha
Publisher:   Shiksha O Anusandhan University
Imprint:   Shiksha O Anusandhan University
Dimensions:   Width: 15.20cm , Height: 1.20cm , Length: 22.90cm
Weight:   0.308kg
ISBN:  

9783719943196


ISBN 10:   3719943194
Pages:   226
Publication Date:   05 September 2022
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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