Overview

Tourism is one of the emerging happy industry of the world which unite people of different culture, traditions, geography and religion. It generates peace and prosperity in the region by improving quality of life and adding benefits to livelihood. Leisure, pleasure, recreation, adventure, eco-cultural tourism, medical tourism, pilgrimage tourism and other forms are the some of the common form of tourism. The book has been compiled to meet the need of various hotel and tourism management programmes that offers Introduction to Tourism and Hospitality as major subject and specialization. The book is based on extensive research on tourism operation and hospitality services and it provides information from concept of tourism and hospitality to typology, tourism as industry, hotel as an industry, impact of tourism, international tourism/hospitality organisations, globalization and trends, travel agency and tour operators, tourism marketing, safety and emergency procedures, and customer relationship management, glossary of tourism etc. It is prepared to fill the gap of study materials and other relevant information which is required for beginners.

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9781541064492

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Dr. Chiranjib Kumar [PhD in Tourism & Hospitality), MPhil, MTM, BTS, FOM, PIDT, UGC-NET] is a noted academician, trainers and dynamic researcher in tourism and hospitality domain. He has extensive experience of tourism and hospitality industry. His books on Tour Guiding; CRM in Hospitality & Tourism; Ecotourism Planning Development & Marketing; Front Office Operation; are some of the best-selling books. He believes in implementable research, holistic education, effective tourism modeling and entrepreneurship development. 2. Co-author Mrs. Aditi Choudhary (MTM, BTS, DHM, FDP) is also a noted academician, trainer and expert of tourism in the region. She has published a large number of research papers and a book on ecotourism. She believes in sustainable development and has keen interest in ecotourism modeling.

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