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OverviewFull Product DetailsAuthor: Catherine Fitterman Radbill (New York University, USA)Publisher: Taylor & Francis Ltd Imprint: Routledge Edition: 2nd edition Dimensions: Width: 18.70cm , Height: 1.80cm , Length: 23.50cm Weight: 0.602kg ISBN: 9781138924819ISBN 10: 1138924814 Pages: 316 Publication Date: 08 September 2016 Audience: General/trade , College/higher education , General , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsPart I. Music Creation and Globalization 1. A Global Industry In Search of Entrepreneurs 2. How Music Is Created and Brought to the Marketplace Part II. Contacts and Contracts 3. Who Owns It and Why Does It Matter? Spotlight on Copyright 4. Performing the Music: Rights and Royalties 5. Monetizing Emotions: Branding, Music Publishing, and Sponsorships Part III. Artists and Their Publics 6. I'm My Own Record Label: Recorded Music Today 7. On the Road: Touring and Merchandising 8. The Artist's Professional Team: Managers, Agents, and Attorneys Part IV. Artist as Entrepreneur 9. Case Study: Astral Artists 10. Case Study: Pickathon Music Festival Chapter 11. Guide to Starting a Business Appendix: History of International Copyright and Trade AgreementsReviewsProfessor Radbill's unique entrepreneurial approach to understanding the ever-changing world of the music business is a must-read textbook for emerging professionals. With enlightened examples, hands-on research suggestions, and discussion prompts, this textbook will bring a classroom to life. Students will enjoy the engaging stories and will relish the opportunities afforded through this innovative approach! - Timothy Channell, Associate Professor and Director of Music Business, Radford University Introduction to the Music Industry: An Entrepreneurial Approach, Second Edition, is a comprehensive and engaging text ideal for today's entrepreneurial music industry students. The website, supporting materials, and learning activities are suited to all student learning styles; instructors will find it foundational and adaptable. -Mary Anne Nelson, Music Industry Program Director, The College of Saint Rose For emerging music professionals wanting to set the world on fire, here's your essential entrepreneurial guide to the global music industry. Loaded with inspiring profiles crossing all genres, the book provides readers with the foundation needed to prosper in today's music careers. -Angela Myles Beeching, author of Beyond Talent: Creating a Successful Career in Music Professor Radbill's unique entrepreneurial approach to understanding the ever-changing world of the music business is a must-read textbook for emerging professionals. With enlightened examples, hands-on research suggestions, and discussion prompts, this textbook will bring a classroom to life. Students will enjoy the engaging stories and will relish the opportunities afforded through this innovative approach! - Timothy Channell, Associate Professor and Director of Music Business, Radford University Introduction to the Music Industry: An Entrepreneurial Approach, Second Edition is a comprehensive and engaging text ideal for today's entrepreneurial music industry students. The website, supporting materials, and learning activities are suited to all student learning styles; instructors will find it foundational and adaptable. -Mary Anne Nelson, Music Industry Program Director, The College of Saint Rose For emerging music professionals wanting to set the world on fire, here's your essential entrepreneurial guide to the global music industry. Loaded with inspiring profiles crossing all genres, the book provides readers with the foundation needed to prosper in today's music careers. -Angela Myles Beeching, author of Beyond Talent: Creating a Successful Career in Music Author InformationCatherine Fitterman Radbill is an Arts Consultant with more than fifteen years of university teaching experience. She is the founder of the Entrepreneurial Center for Music at the University of Colorado at Boulder, and served as professor and chair of the Steinhardt School Undergraduate Music Business Program at New York University. Tab Content 6Author Website:Countries AvailableAll regions |