Overview

Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications. What You’ll Learn Create a content platform, including blogs and YouTube channels Use keywords to maximize findabilityand increase search volume Check your SEO rank and other analytics Hunt for duplicate content Set up Google Analytics, including Blogger Utilize Indexing and Webmaster tools/search console Who This Book Is For Those who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.

Full Product Details

Author:   Todd Kelsey
Publisher:   APress
Imprint:   APress
Edition:   1st ed.
Weight:   2.292kg
ISBN:  

9781484228500

ISBN 10:   1484228502
Pages:   126
Publication Date:   21 June 2017
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

"Chapter 1: Introduction General introduction SEO and resources to help you get acquainted Chapter 2: Skillbox A look at several tools and ways to try ""hands on"" content development as part of learning SEO, including Blogger and Google Sites, free easy to use tools. Chapter 3: SEO Basics The basics of search engine optimization and their relative importance. Chapter 4: Keyword Research An introduction to keywords, and how to do research for SEO purposes. Chapter 5: Try SEO Several hands on exercises for trying different aspects of SEO. Chapter 6: Analyze How Things Are Going An introduction to methods of measuring the impact of SEO, including fun ways to check search rank, hunt for duplicate content, and a look at Google Analytics.  Chapter 7: Explore Webmaster Tools/Search Console A look at a commonly used, core tool for SEO. Chapter 8: Keeping Up with Changes Discussion of the importance of ""learning how to learn"" and an introduction to several industry resources. Chapter 9: Exploring SEO Certification Discussion of several options for seeking SEO certification, including a deep discount on a leading industry certification. "

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Author Information

Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.

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