Introduction to Revenue Management for the Hospitality Industry, An: Principles and Practices for the Real World: Pearson New International Edition
Author:   Kimberly Tranter ,  Trevor Stuart-Hill ,  Juston Parker
Publisher:   Pearson Education Limited
Edition:   Pearson New International Edition
ISBN:  

9781292027159


Pages:   280
Publication Date:   08 November 2013
Format:   Paperback
Availability:   Available To Order   Availability explained
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Introduction to Revenue Management for the Hospitality Industry, An: Principles and Practices for the Real World: Pearson New International Edition


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Author:   Kimberly Tranter ,  Trevor Stuart-Hill ,  Juston Parker
Publisher:   Pearson Education Limited
Imprint:   Pearson Education Limited
Edition:   Pearson New International Edition
Dimensions:   Width: 21.60cm , Height: 2.00cm , Length: 27.90cm
Weight:   0.740kg
ISBN:  

9781292027159


ISBN 10:   1292027150
Pages:   280
Publication Date:   08 November 2013
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

1. An Introduction 2. A History 3. Customers’ Knowledge and Consumer Behavior 4. Market Segmentation and Selection 5. Internal Assessment and Competitive Analysis 6. Economic Principles and Demand Forecasting 7. Reservations and Channels of Distribution 8. Dynamic Value-Based Pricing 9. Channel and Inventory Management 10.  The Revenue Management Team 11.  Strategic Management and Following the RevMAP 12.  Tools, Tactics, and Resources 13.  Legal and Ethical Issues and Potential Bumps in the Road  GLOSSARY

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