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Author:   Tony Curtis ,  David Williams
Publisher:   Micelle Press
Imprint:   Micelle Press
Edition:   2nd edition
Dimensions:   Width: 18.00cm , Height: 5.10cm , Length: 24.00cm
ISBN:  

9781870228244

ISBN 10:   1870228243
Pages:   800
Publication Date:   29 June 2001
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction - the business of perfumery; perfumery business environmental analysis; odours, fragrances and odour vocabulary; concepts of fragrance chemistry; aromatic materials I - aroma chemicals; aromatic materials II - materials of natural origins; perfumes and marketing; structure of the creative perfumary house; new produce development and the perfume brief; perfume matching and creation; applications of perfumes I; applications of perfumes II; performance evaluation; perfumery operations; marketing in the perfumery house; the business planning process.

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