Full Product Details
Author: Dr Andrew Corcoran (Associate Professor, University of Nottingham, UK)
Publisher: Bloomsbury Publishing PLC
Imprint: Bloomsbury Academic
Dimensions:
Width: 20.20cm
, Height: 2.60cm
, Length: 25.60cm
Weight: 0.900kg
ISBN: 9781350361478
ISBN 10: 135036147
Pages: 352
Publication Date: 19 February 2026
Audience:
College/higher education
,
Tertiary & Higher Education
Format: Hardback
Publisher's Status: Active
Availability: Manufactured on demand
We will order this item for you from a manufactured on demand supplier.
Reviews
I really appreciate the sustainability features! This is how it should be – sustainability across the whole book (not just as one sad final chapter, bunched together with Ethics). -- Anonymous * Anonymous * This would be an ideal book for a first year marketing principles course in a university or community college where the course is compulsory for all business students. -- Anonymous * Proposal review * It offers a comprehensive overview of marketing and embedded throughout the various chapters - discusses three of the latest themes that have a major impact on marketing industry nowadays: digitalization, responsibility, and employability. It presents a simple structure around three main areas: marketing insight, decision making and implementation. -- Anonymous * Proposal review * The unique selling point of this book is the concept of a running case study. In addition, the book offers teaching material which is a great added value. -- Anonymous * Proposal review * It was great to see that the themes of DIGITAL, RESPONSIBLE and EMPLOYABLE will run throughout the textbook. A further positive contribution is related to emphasising customer experience as a key strategy nowadays to maximise the value of customer base and to enable companies to compete better in overly cluttered marketplaces. Also, using a running case study would be a valuable source for students. -- Anonymous * Proposal review *
""I really appreciate the sustainability features! This is how it should be - sustainability across the whole book (not just as one sad final chapter, bunched together with Ethics)."" --Anonymous, Anonymous ""This would be an ideal book for a first year marketing principles course in a university or community college where the course is compulsory for all business students."" --Anonymous, Proposal review ""It offers a comprehensive overview of marketing and embedded throughout the various chapters - discusses three of the latest themes that have a major impact on marketing industry nowadays: digitalization, responsibility, and employability. It presents a simple structure around three main areas: marketing insight, decision making and implementation."" --Anonymous, Proposal review ""The unique selling point of this book is the concept of a running case study. In addition, the book offers teaching material which is a great added value."" --Anonymous, Proposal review ""It was great to see that the themes of DIGITAL, RESPONSIBLE and EMPLOYABLE will run throughout the textbook. A further positive contribution is related to emphasising customer experience as a key strategy nowadays to maximise the value of customer base and to enable companies to compete better in overly cluttered marketplaces. Also, using a running case study would be a valuable source for students."" --Anonymous, Proposal review
Author Information
Andrew Corcoran is Associate Professor in Marketing at Nottingham University, UK.
