Overview

This non-technical, comprehensive introduction to innovation and technology transfer shows how todays businesses need to innovate to be successful. Using a wide range of practical and international examples, the authors describe and evaluate the whole innovation process as it would affect a company or organization implementing a new product or service, from the initial identification of needs and opportunities, through the location and assessment of the technologies available, to the business and management aspects such as finance, marketing and intellectual property. This work is intended for owners and managers in engineering companies, training and technical staff in manufacturing companies and research organizations, R&D engineers, industrial liaison staff in universities and colleges, and students.

Full Product Details

Author:   Ian Ernest Cooke ,  Paul Mayes
Publisher:   Artech House Publishers
Imprint:   Artech House Publishers
Dimensions:   Width: 15.20cm , Height: 1.90cm , Length: 22.90cm
Weight:   0.548kg
ISBN:  

9780890068328

ISBN 10:   0890068321
Pages:   256
Publication Date:   31 December 1995
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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