Overview

This textbook provides students with an accessible and informative overview of various facets of and opportunities within the graphic arts and media technologies industry. It provides readers with the knowledge and skillsets required to help them to succeed in their future careers, whether in graphic design, advertising design, printing technologies, web design, video and sound design, or 3D modeling and animation. For the second edition, all chapters have been revised, and the book includes new images throughout.

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Author Information

Daniel Bouweraerts holds a B.S. in graphic communications from California Polytechnic State University, San Luis Obispo and an M.A. in educational leadership from the University of Nevada, Reno. He is a professor of graphic arts and media technology at Truckee Meadows Community College. Professor Bouweraerts has worked in the graphics industry for more than 25 years and has taught at the community college level for more than 35 years.

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