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9781138249011

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'Michael Frost's summary of classical rhetoric as applied to contemporary legal argument transforms old gold into new money for work-a-day litigators. Mining ancient teachings on persuasion, particularly from Aristotle, Cicero and Quintilian, Frost offers a practical handbook for lawyers who want to win more often. And more than merely restating long-established principles of persuasion, Frost unearths invaluable persuasive techniques that most lawyers never learned, teaching points that smart advocates can use to empower their next motion or brief. The chapter on metaphors alone is worth the price of this remarkable book.' Professor Scott Wood, Loyola University School of Law, Los Angeles, USA 'Professor Frost's new book is a delight for any reader wishing to renew old acquaintances with more classical education, especially for lawyers: the text is an energized, insightful, informative, and engaging introduction to classic legal rhetoric and its relevance to today's art of public discourse. Frost brings classic rhetoric to life as the source and historical reference point for modern legal analysis and persuasion, including its essential elements of emotion and its role in lawyer credibility.' Professor Pat Hugg, Loyola University School of Law, New Orleans, USA '...Frost's...initiative to write about the close connection between law and rhetoric deserves praise. We must be grateful to Frost for recovering the lost heritage of classical legal rhetoric...it will certainly serve as an important source of inspiration.' Rhetorical Review

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Michael H. Frost is Professor at the Southwestern University School of Law, Los Angeles, California, USA.

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