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9781137487216

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A much-needed text to help those new to quantitative research methods get started. The writing is clear, examples easy-to-follow, and the inclusion of both SPSS and Excel is a master stroke. Most importantly, Aidley puts the research question-not analytical techniques-at the heart of the book and guides her readers through the application of methods to gain meaningful insight. * Jackie Carter, Professor in Statistical Literacy, Cathie Marsh Institute for Social Research, University of Manchester, UK * A valuable resource for students and those of us who teach research methods at both undergraduate and postgraduate levels. Daniela Aidley guides students through the whole research process from identifying research questions suitable for quantitative inquiry through rigorous statistical analysis to writing up the project. It is this holistic approach that differentiates Daniela Aidley's book from other books on quantitative methods. * Mikko Arevuo, Head of Postgraduate Management programmes, Regent's University London, UK * Introducing Quantitative Methods covers its subject very well: concepts are introduced and discussed without being belaboured; examples are numerous and diverse; and the writing style is clear and concise. Dr Aidley's knowledge and enthusiasm are evident on every page, and encourage the student to explore rather than fear the intimidating topic of conducting quantitative research. By including helpful reviews of various mathematical concepts as well, Dr. Aidley has created an ideal text for student and instructor alike. This is the text I wish I'd had as an undergraduate psychology major. It's the text I wish I'd have written as an instructor. * Jacqueline Ralston, Adjunct Instructor, Psychology, Central New Mexico Community College, USA * A very comprehensive yet incredibly accessible introduction to quantitative methods. Students of all levels who need to embark on quantitative research projects will find this book user-friendly, easy to read, and anticipatory of most questions they'd be asking. I will be adding this to my reading list. * Pamela Yeow, MBA Director, Central Saint Martins, University of the Arts London and Birkbeck, University of London, UK * Introducing Quantitative Methods has the potential to be a 'go to' resource at every stage of quantitative research, from pre-design right through to sharing research findings. It is particularly useful in providing choice between using Excel and SPSS for a wide range of statistical analyses, making the doing of quantitative research more achievable. * Kate Mukungu, Lecturer in Social Sciences, University of Cumbria, UK * This textbook will make an excellent contribution to introducing research methods to undergraduates, postgraduates, and academics wanting to brush up on their statistical analysis. The text is logically ordered and accompanying online support provides further training to meet the needs of the user and help get their heads around the hard stuff! I found the clarification on associations and effects, particularly on casual language, an excellent and necessary section of the text. It is an important reminder for all readers both new to quantitative research and those refreshing their minds, that both their statistical models and writing up of findings must be aligned and well thought through before and after conducting advanced inferential statistical analysis. * Ruth McKie, Lecturer in Criminology, De Montfort University, UK *

Author Information

Daniela Aidley is a Professor of Business Psychology at the Applied University Westküste, Heide, Germany. Having first completed a Masters in Linguistics, Psychology and English, she worked at Harvey Nash HR Consulting and McKinsey, Inc. for five years before moving to the UK where she completed a PhD in Cognitive Psychology in 2012 at the University of Leicester. She then worked at Leicester University until 2017 when she moved back to Germany. Daniela is also a member of the Editorial Board at Sociological Research Online.

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