Overview

The Metaverse is broadly understood as the successor to today's internet, which involves countless interoperable and persistent virtual worlds, and is becoming increasingly integrated into the physical world, thereby creating a new medium and economy for work, business, entertainment, and innovation. Into the Metaverse is the first essential guide to understanding this ground-breaking platform and the opportunities it presents from a business perspective. Cathy Hackl draws upon her vast experience as a consultant, strategist and journalist to provide a fascinating yet accessible insight into how the Metaverse operates from a business perspective and the various opportunities it presents organizations of any size and sector. The book also explores the developments that are underway, which will allow readers to mitigate any risks and recognise the future potential of this platform. This will be illustrated with a variety of first-hand interviews with leading experts in the field alongside an array of engaging case studies which explores businesses that have already excelled in the Metaverse

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9781399401807

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Reviews

Hackl's fascinating account of the Metaverse's potential should be required reading for tech-savvy leaders. --Publishers Weekly

Author Information

Cathy Hackl is a Virginia-based consultant, growth strategist, tech journalist and futurist. She has been working in the AR and VR sector for over six years, consulting with some of the biggest names in the industry, like HTC Vive, Magic Leap, and AWS. She runs her own consulting business, Futures Intelligence, which covers all emerging technologies. She is widely regarded as one of the leading thinkers on the Metaverse with a large collection of articles on the topic, which have been featured in publications such as Forbes, Bloomberg, CBS, Vogue, USA Today and VentureBeat. She is recognized as a LinkedIn Top Voice and has been interviewed on television programmes, including 60 Minutes. She is on the board of directors for Immersive Tech, an immersive virtual reality company and on the advisory board for Immersive, a volumetric video company.

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