Overview

In this new and updated edition of the acclaimed classic Interviewing Users, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further--showing the methods and details behind asking questions--from the words themselves to the interviewer's actions and how they influence an interview. There is even a chapter on making sure that information gleaned from the research study is used by the business in such a way to make it impactful and worthwhile. Oh, and for good measure he throws in information about Research Operations. But, hey, that's just the nuts and bolts of the book. The truly fun part is Steve's voice and how he portrays this information through amusing anecdotes about his career, fascinating examples from other practitioners, and tips and tricks that only the most experienced UX researchers, like Steve, could come up with. As a nod to the pandemic, he offers ideas for the best way to interview someone remotely, and he also discusses personal bias--how to identify and deal with it so that it doesn't affect interviews.

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Steve Portigal is an experienced user researcher and consultant who helps organizations build more mature user research practices. Over the past twenty-five years, he has interviewed hundreds of people, including families eating breakfast, film production accountants, hotel maintenance staff, architects, realtors, home-automation enthusiasts, credit-default swap traders, and rock musicians. He has informed the development of commercial lighting controls, medical information systems, professional music gear, wine packaging, design systems, work-from-home practices, financial services, corporate intranets, videoconferencing systems, and music streaming services. Steve is the author of Interviewing Users and Doorbells, Danger, and Dead Batteries: User Research War Stories. He's also the host of the Dollars to Donuts podcast, where he interviews people who lead user research in their organizations. Steve is an in-demand presenter who gives talks and leads workshops at corporate events and conferences around the world. Brandon Pollock is an audiobook narrator and voice actor with more than twelve years of experience. Using his smooth, confident, and engaging voice, Brandon has narrated titles in genres ranging from fiction, Christian romance, and psychological thriller to self-help, business, finance, and Christian nonfiction. In 2008, Brandon began his career behind the microphone as an on-air talent for a heritage Top-40 station in Charlotte, North Carolina. He transitioned to voice acting in 2010 and has since voiced campaigns for companies such as Clorox, Nintendo, Citgo, NASCAR, and Little Tykes, among others. Brandon currently lives in Mooresville, North Carolina, with his wife, two daughters, their Goldendoodle, Riggs, and their three-legged cat, Derek.

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