Overview

This timely collection brings feminist critique to bear on contemporary ""postfeminist"" mass media culture, analyzing phenomena ranging from female action films to the ""girling"" of aging women in productions such as the movie Something's Gotta Give and the British television series 10 Years Younger. Broadly defined, ""postfeminism"" encompasses a set of assumptions that feminism accomplished its goals and is now a thing of the past. Yet, as the essays show, postfeminist discourses of transformation and empowerment are based on a limited vision of gender equality as already achieved yet somehow still unsatisfactory. Postfeminism is defined by class, age, and racial exclusions; it is youth-obsessed and white and middle-class by default. Anchored in consumption as a strategy and leisure as a site for the production of the self, postfeminist mass media takes for granted that the pleasures and lifestyles with which it is associated are somehow universally shared and, perhaps more significantly, universally accessible.Essays by feminist film, media, and literature scholars based in the United States and United Kingdom provide an array of perspectives on the social and political implications of postfeminism. Among several essays investigating the origins of this pervasive cultural phenomenon is a compelling argument that postfeminism is more than a simple backlash against second-wave feminism. Other essays engage with specific media forms, including magazines, mainstream and independent cinema, popular music, and broadcast genres from primetime drama to reality television. Contributors examine postfeminist phenomena such as self-fashioning through makeovers and cosmetic surgery, the ""metrosexual"" male, and the ""black chick flick."" Interrogating Postfeminism demonstrates not only the viability of, but also the necessity for, a powerful feminist critique of contemporary popular culture.

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9780822340140

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Reviews

This collection is just what I've been looking for: a smart feminist analysis of the curious phenomenon of postfeminism. The editors and contributors provide ample and intelligent criticism of 'commodity feminism' and the lies of 'self-empowerment' in myriad makeover shows, plastic surgery ads, and female action films, without belittling the power, appeal, and sheer gusto of the myths of empowerment, diversity, and 'girl power' in contemporary culture. Interrogating Postfeminism demonstrates that announcements of the 'death' of feminism have been premature. --Pamela Robertson Wojcik, author of Guilty Pleasures: Feminist Camp from Mae West to Madonna This is a benchmark text: rich, authoritative, timely. Bringing together work by key authors on most of the significant phenomena and genres of 'postfeminist' culture, it will convince readers of the necessity of confronting the term. --Patricia White, author of Uninvited: Classical Hollywood Cinema and Lesbian Representability

This collection is just what I've been looking for: a smart feminist analysis of the curious phenomenon of postfeminism. The editors and contributors provide ample and intelligent criticism of 'commodity feminism' and the lies of 'self-empowerment' in myriad makeover shows, plastic surgery ads, and female action films, without belittling the power, appeal, and sheer gusto of the myths of empowerment, diversity, and 'girl power' in contemporary culture. Interrogating Postfeminism demonstrates that announcements of the 'death' of feminism have been premature. -Pamela Robertson Wojcik, author of Guilty Pleasures: Feminist Camp from Mae West to Madonna This is a benchmark text: rich, authoritative, timely. Bringing together work by key authors on most of the significant phenomena and genres of 'postfeminist' culture, it will convince readers of the necessity of confronting the term. -Patricia White, author of Uninvited: Classical Hollywood Cinema and Lesbian Representability Interrogating Postfeminism, a productive and diverse collection of articles, usefully helps to fill a gap in film and media studies literature... Overall, feminist film and media studies, cultural studies and women's studies graduate students and scholars should welcome Interrogating Postfeminism. The articles go beyond the expected and open up numerous avenues for further investigation. -- Michele Schreiber, Film Quarterly The essays are written in a clear, politically-engaged style, and cohere well as a group. Collectively, they seek to clarify the term postfeminism and its connection to different waves and factions of feminist politics, and to explore how it can be more effectively used in media analysis... the majority of essays are solid examinations of where postfeminist media analysis might go. -- Becca Cragin, Journal of Gender Studies This collection suggests that far from living in a clearly delineated post-feminist age, we are instead still in the process of negotiating this term. While literally, post-feminism suggests an era after feminism, and without the need for feminism, these contributors show, in their vast variety of interpretations of the term, that post-feminism is a term that can apply to those women who have benefited from feminism, as well as those who continue to maintain sexist traditional norms. However, all is not lost, as many of these essays suggest there is a blurring of the negative depictions of feminism in the way in which powerful women have come to be taken for granted. Feminism may be a movement that few women today wish to identify with, yet its effect on their lives and choices remains obvious and virtually impossible to deny. -- Evelyn Hartogh, M/C Reviews

Interrogating Postfeminism, a productive and diverse collection of articles, usefully helps to fill a gap in film and media studies literature... Overall, feminist film and media studies, cultural studies and women's studies graduate students and scholars should welcome Interrogating Postfeminism. The articles go beyond the expected and open up numerous avenues for further investigation. -- Michele Schreiber, Film Quarterly The essays are written in a clear, politically-engaged style, and cohere well as a group. Collectively, they seek to clarify the term postfeminism and its connection to different waves and factions of feminist politics, and to explore how it can be more effectively used in media analysis... the majority of essays are solid examinations of where postfeminist media analysis might go. -- Becca Cragin, Journal of Gender Studies This collection suggests that far from living in a clearly delineated post-feminist age, we are instead still in the process of negotiating this term. While literally, post-feminism suggests an era after feminism, and without the need for feminism, these contributors show, in their vast variety of interpretations of the term, that post-feminism is a term that can apply to those women who have benefited from feminism, as well as those who continue to maintain sexist traditional norms. However, all is not lost, as many of these essays suggest there is a blurring of the negative depictions of feminism in the way in which powerful women have come to be taken for granted. Feminism may be a movement that few women today wish to identify with, yet its effect on their lives and choices remains obvious and virtually impossible to deny. -- Evelyn Hartogh, M/C Reviews This collection is just what I've been looking for: a smart feminist analysis of the curious phenomenon of postfeminism. The editors and contributors provide ample and intelligent criticism of 'commodity feminism' and the lies of 'self-empowerment' in myriad makeover shows, plastic surgery ads, and female action films, without belittling the power, appeal, and sheer gusto of the myths of empowerment, diversity, and 'girl power' in contemporary culture. Interrogating Postfeminism demonstrates that announcements of the 'death' of feminism have been premature. -Pamela Robertson Wojcik, author of Guilty Pleasures: Feminist Camp from Mae West to Madonna This is a benchmark text: rich, authoritative, timely. Bringing together work by key authors on most of the significant phenomena and genres of 'postfeminist' culture, it will convince readers of the necessity of confronting the term. -Patricia White, author of Uninvited: Classical Hollywood Cinema and Lesbian Representability

Author Information

Yvonne Tasker is a professor of film and television studies at the University of East Anglia. She is the author of Working Girls: Gender and Sexuality in Popular Cinema and Spectacular Bodies: Gender, Genre, and the Action Cinema as well as the editor of Action and Adventure Cinema. Diane Negra is a professor of film and television studies at the University of East Anglia. She is the author of Off-White Hollywood: American Culture and Ethnic Female Stardom; the editor of The Irish in Us: Irishness, Performativity, and Popular Culture; and a coeditor of A Feminist Reader in Early Cinema, the latter two of which are both also published by Duke University Press.

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