Interpreting Consumer Choice: The Behavioural Perspective Model
Author:   Gordon Foxall (Cardiff University, UK)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415717533


Pages:   200
Publication Date:   09 July 2013
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Interpreting Consumer Choice: The Behavioural Perspective Model


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Author:   Gordon Foxall (Cardiff University, UK)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.370kg
ISBN:  

9780415717533


ISBN 10:   0415717531
Pages:   200
Publication Date:   09 July 2013
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Distinguished Research Professor at Cardiff University, Gordon Foxall holds PhDs in industrial economics & business, and in psychology, and a higher doctorate (DSocSc). Author of the critically acclaimed Understanding Consumer Choice and coauthor of the best-selling Consumer Psychology for Marketing, Fellow of the British Psychological Association and the British Academy of Management, he is an Academician of the Academy of Social Science.

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