Internet Mercenaries and Viral Marketing
Author:   Mei Wu, Att Att (University of Macau, Macau) ,  Peter Jakubowicz (The Chinese University of Hong Kong, Hong Kong) ,  Chengyu Cao (University of Connecticut Tsinghua University, China Tsinghua University, China Tsinghua University, China)
Publisher:   Business Science Reference
ISBN:  

9781306694728


Pages:   326
Publication Date:   01 January 2013
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Internet Mercenaries and Viral Marketing


Overview

Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese pushing hand operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.

Full Product Details

Author:   Mei Wu, Att Att (University of Macau, Macau) ,  Peter Jakubowicz (The Chinese University of Hong Kong, Hong Kong) ,  Chengyu Cao (University of Connecticut Tsinghua University, China Tsinghua University, China Tsinghua University, China)
Publisher:   Business Science Reference
Imprint:   Business Science Reference
ISBN:  

9781306694728


ISBN 10:   1306694728
Pages:   326
Publication Date:   01 January 2013
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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