Overview

In one slim, easy-to-read, and easy-to-use volume you'll discover a unique amalgam of practical what-to-do and what-not-to-do tips, tricks, and tactics for profitable Internet marketing. An encyclopaedia probably couldn't match this little book for its concise, yet comprehensive to-the-point mini-rules, which the reader can put to use right away.

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9781933199252

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Author Information

Herschell Gordon Lewis is one of the leading copywriters of the past half-century. He is author of twenty-nine books, including Marketing Mayhem, The Advertising Age Handbook of Advertising, Selling on the Net, and Sales Letters That Sizzle. Mr. Lewis has written for many trade publications including Direct, Direct Marketing magazine, Selling, 1 to 1, and Direct Marketing News, and is the copy columnist for Multichannel Merchant. He also has addressed advertising and marketing audiences around the world. In 2003 he was inducted into the Direct Marketing Hall of Fame.

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