Overview

Understanding business and understanding marketing (especially digital marketing) are two very important skills that will help you in your journey to becoming a better online marketer and successful business person. This collection of B2B marketing thoughts, theories, tactics and practical demonstrations goes a long way in describing and explaining why marketing is a critical part of all businesses' future as well as why the mastering of the art is in the detail. Internet Marketing for Entrepreneurs covers critical planning, execution and measurement steps including: * Alignment to Business Strategy * Using Web Strategies for Business Success * Online Marketing Tactics, including: SEO; Mobile; Social and PPC * Value Proposition and Positioning Statements * How psychology affects your marketing initiatives * Measuring your marketing results with business relevant metrics. This new methodology for doing business in our New Age is a must read for entrepreneurs who want to ensure that they reap optimal benefits that the digital revolution can bring!

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