Internet Advertising & Sales
Author:   Laura S Ilves
Publisher:   Nova Science Publishers Inc
ISBN:  

9781617618895


Pages:   137
Publication Date:   16 June 2011
Format:   Hardback
Availability:   Awaiting stock   Availability explained
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

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Internet Advertising & Sales


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Overview

Many website operators produce income by selling advertising space on their sites. Advertisers will pay a premium for ads that are more likely to reach their target demographic. In other media, such as broadcasting, advertisers engage in targeting by purchasing advertising time during programs that those who buy their products are most likely to watch. The Internet presented new challenges and opportunities for advertisers, because, rather than aiming their ads at groups of people who visit a particular site, their ads are aimed at the individual user. This maximises the odds that the user who sees the ad will be interested in the product or service it touts. This book explores today's current issues in Internet advertising and sales.

Full Product Details

Author:   Laura S Ilves
Publisher:   Nova Science Publishers Inc
Imprint:   Nova Science Publishers Inc
Weight:   0.350kg
ISBN:  

9781617618895


ISBN 10:   1617618896
Pages:   137
Publication Date:   16 June 2011
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Awaiting stock   Availability explained
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

Table of Contents

"Preface; Use of Trademarks as Keywords to Trigger Internet Search Engine Advertisements; Testimony of Randall Rothenberg, President & Chief Executive Officer of the Interactive Advertising Bureau, before the Subcommittee on Regulations, Healthcare & Trade, Hearing on ""The Impact of Online Advertising on Small Firms""; Testimony of Tim Carter, AsktheBuilder.com, before the Subcommittee on Regulations, Healthcare & Trade, Hearing on ""The Impact of Online Advertising on Small Firms""; Privacy Law & Online Advertising; Aggressive Sales Tactics on the Internet & their Impact on American Consumers; Supplemental Report on Aggressive Sales Tactics on the Internet; Index."

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