Overview

Contemporary sports have transformed from entertainment activities that bring people together to a lucrative business that sparks sport fans to engage and share content on social media. A successful sport event promotes the visibility of sponsors' brands, cultivates a dedicated following for participating teams, generates income for its organizers, and enhances the financial gains and popularity of star players. Branding such as this has emerged as an indispensable element in strategies that ensure the sport event is easily recognizable, and inscriptive in the minds of sports consumers. Internationalization of Sport Events Through Branding Opportunities explains this shift, as well as share best practices for effective implementation of these strategies. By bringing together international teams and renowned players, organizers can ensure a high level of competition and excitement for sports enthusiasts. Coving topics such as celebrity sports players, product endorsement, and social media, this book is an excellent resource for researchers, scholars, graduate and postgraduate students, sports industry professionals, business and marketing professionals, policy makers, government officials, media and communication experts, and more.

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9798369349892

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Jaskirat Singh Rai (PhD, Punjabi University Patiala, India) is an Associate Professor of Marketing Management in the Department of Chitkara Business School at Chitkara University, Punjab, India. He has completed his doctoral degree from Punjabi University, Patiala. He completed his MBA degree from Guru Nanak Dev University, Amritsar. He has completed his Master of Economics and Post Graduate Diploma in Computer (PGDCA) from Punjabi University, Patiala. He has cleared the UGC-NET examination. He is researching the fields of sports marketing, sports sponsorship, sports celebrity advertising, fantasy sports, brand credibility, brand image, and consumer behavior. He has published papers in leading journals such as the Asia Pacific Journal of Marketing and Logistics, International Journal of Sports Marketing and Sponsorship, Sport Business Management: An International Journal, Journal of Global Sport Management, Journal of Global Business Advancement, etc. He teaches in the areas of marketing management and research. Maher N. Itani is working as an Assistant Professor in Operations and Supply Chain Management at Ajman University in UAE. Previously, he was the Senior Logistics Officer at the United Nations Relief and Work Agency (UNRWA). He received a Ph.D. in Supply Chain Systems from North Dakota State University (NDSU), Fargo, United States. His research interests are sport management, information technology in logistics and supply chain, and performance management to support decisions and policy-making in procurement. Amandeep Singh is a professor and associate dean at Chitkara Business School, Chitkara University, Punjab, India. He has completed his Ph.D. in management. He has over 19 years of experience in teaching, research, and administration. His areas of expertise are marketing, e-commerce, omnichannel, retail, and research methodology. In his career, he has been involved in important academic and research assignments such as being the guest editor of a reputed journal, organizing and conducting international and national-level conferences and faculty development programs, and providing guidance for research projects. He has published his research in reputable international and national journals such as Scopus, SCI, etc., and has presented research papers at various national and international conferences.

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