Internationalization of Business: Cases on Strategy Formulation and Implementation
Author:   Stefan Schmid
Publisher:   Springer International Publishing AG
Edition:   2018 ed.
ISBN:  

9783319740881


Pages:   171
Publication Date:   12 January 2019
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Internationalization of Business: Cases on Strategy Formulation and Implementation


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Author:   Stefan Schmid
Publisher:   Springer International Publishing AG
Imprint:   Springer International Publishing AG
Edition:   2018 ed.
Weight:   0.454kg
ISBN:  

9783319740881


ISBN 10:   3319740881
Pages:   171
Publication Date:   12 January 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Strategies of Internationalization: An Overview.- Adidas & Reebok: Is Acquiring Easier than Integrating?.- Airbus: Managing the Legacy of a Complex International Merger.- Aldi & Lidl: From Germany to the Rest of the World.- KTM & Bajaj: An Austrian-Indian Partnership in the Motorcycle Industry.- Lenovo: From Chinese Origins to a Global Player.- McDonald's: Is the Fast Food Icon Reaching the Limits of Growth?

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Author Information

Stefan Schmid is Professor of International Management and Strategic Management at ESCP Europe Business School in Berlin, Germany. He has published widely on internationalization of firms and is one of the leading experts in the field.

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