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OverviewThe software industry has undergone rapid development since the beginning of the twenty-first century. These changes have had a profound impact on translators who, due to the evolving nature of digital content, are under increasing pressure to adapt their ways of working. Localizing Apps looks at these challenges by focusing on the localization of software applications, or apps. In each of the five core chapters, Johann Roturier examines: The role of translation and other linguistic activities in adapting software to the needs of different cultures (localization); The procedures required to prepare source content before it gets localized (internationalization); The measures taken by software companies to guarantee the quality and success of a localized app. With practical tasks, suggestions for further reading and concise chapter summaries, Localizing Apps takes a comprehensive look at the transformation processes and tools used by the software industry today. This text is essential reading for students, researchers and translators working in the area of translation and creative digital media. Full Product DetailsAuthor: Johann Roturier (principal research engineer at Symantec Research Labs, Dublin) , Prof Kelly Washbourne (Kent State University, USA) , Sharon O'BrienPublisher: Taylor & Francis Ltd Imprint: Routledge Dimensions: Width: 15.60cm , Height: 1.20cm , Length: 23.40cm Weight: 0.317kg ISBN: 9781138803596ISBN 10: 1138803596 Pages: 222 Publication Date: 18 May 2015 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsContents 1 Introduction 13 2 Programming basics 27 3 Internationalization 57 4 Localization basics 93 5 Translation technology 121 6 Advanced localization 167 7 Conclusions 185 Bibliography 193Reviews"“Localizing apps fills an existing void and represents an outstanding addition to current literature examining the intersection of translation and technology. Miguel Jiménez-Crespo, Rutgers, The State University of New Jersey, USA""" Localizing apps fills an existing void and represents an outstanding addition to current literature examining the intersection of translation and technology. Miguel Jimenez-Crespo, Rutgers, The State University of New Jersey, USA Author InformationJohann Roturier works as a senior principal research engineer in Symantec Research Labs. He worked for ten years in the localization industry, where he held various positions ranging from freelance translator and linguistic quality assurance tester to researcher and open-source project manager. Tab Content 6Author Website:Countries AvailableAll regions |