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9781461416340

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Langdana is a Springer author and his textbook Macroeconomic Policy has gone through multiple printings and two editions. The sales of the second edition are nearly 700 worldwide after just over a year since its release. Langdana-Murphy are a perfect team for this book and I had the pleasure of meeting them both last week. Langdana is the director of the EMBA program at Rutgers and the volume will be based on a constantly-updated course that is now in its 20th year at Rutgers Business School. Murphy brings in his industry experience buying and selling companies in China with his experience as an EMBA student at Rutgers. The book will follow a similar format that has been successful for Macroeconomic Policy, focusing on applied topics and containing sample media articles. The calc is based on sales of the 2nd edition of Langdana's previous book and I would like to offer him the same terms. Langdana will use this book in his EMBA course ""International Trade and Global Macroeconomic Policy"", which he teaches each year in both the US (55 students/yr) and China (40/year) and his MBA course (100 students every other year). Most other MBAs and EMBAs have a Trade or Global Macro component, not necessarily combined, for which the book will also be useful. I have discussed the proposed price of $69.95 with Bill Achauer and he agrees.

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