International Sport Marketing: Issues and Practice
Author:   Michel Desbordes ,  André Richelieu
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367151096


Pages:   232
Publication Date:   29 April 2019
Format:   Hardback
Availability:   In Print   Availability explained
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International Sport Marketing: Issues and Practice


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Full Product Details

Author:   Michel Desbordes ,  André Richelieu
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.408kg
ISBN:  

9780367151096


ISBN 10:   036715109
Pages:   232
Publication Date:   29 April 2019
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction, 1. Major Trends in the Sport Industry, 2. The Sport Brand, 3. The Role of Sport in Destination Branding Strategies, 4. Marketing Sport for Development and Peace: An Introduction, 5. Sport Events, Economic Impact and Regulation, 6. Football Club Equipment Manufacturers Strategy and Internationalization, 7. Be Ready to Be Excited: The WWE's Marketing Strategy and Economic Model, 8. The Establishment and Management of Sports Arenas: A Neo-Marketing Approach, Conclusion: Towards New Horizons in Global Sports Marketing

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Author Information

Michel Desbordes is Professor in Sports Marketing at the University of Paris-Saclay, France. As a media consultant, he is regularly consulted by BFM, France Télévisions, Europe 1, Le Monde and L’Équipe to discuss matters of sports business. He is also the chief editor of the International Journal of Sports Marketing and Sponsorship. André Richelieu is Professor at the School of Business of the University of Québec in Montreal, Canada. He specializes in brand management and sport marketing in the context of ""sportainment"" (sport and entertainment). He provides his expertise as an international guest professor and speaker, as well as a consultant with the media, in Canada and abroad.

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