Overview

This e-book features five papers dealing with international retailing. Themes include: international retail divestment (an examination of developments in this area in the period 1987-2003); Tesco's internationalisation and the shocks the company experienced in the marketplace leading to their adoption of a more vigilant approach to entering new markets; Auchan's entry into Russia; the relationship between psychic distance and offer adaption (findings from a survey indicate factors such as national culture and economic differences do not affect the degree to which retailers standardise or adapt - whilst factors such as market structure and business differences are strong predictors); finally, Cuban retailing (a look at developments in the wake of the collapse of the soviet Union)

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9781280508417

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