Overview

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

Full Product Details

9781138171084

Table of Contents

Reviews

'This is essential for retail managers to be knowledgeable about international retailing. It's timely and comprehensive with lots of examples of cases.' Ian McGarrigle Deputy Managing Director, Emap Retail

'This is essential for retail managers to be knowledgeable about international retailing. It's timely and comprehensive with lots of examples of cases.' Ian McGarrigle Deputy Managing Director, Emap Retail

Author Information

Margaret Bruce, Christopher M. Moore, Grete Birtwistle

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available