Overview

"This scientific research study, intends to examine the public's perception of foreign countries subject to news coverage influence. This study explores the international PR activities of foreign governments when focusing on specific civil societies, in order to influence their local media portrayal, and, consequently, citizens' perception of these foreign countries for multiple reasons. Public diplomacy is not merely about advocating and promoting political and economic goals to the international publics; it is, instead, about relationship building between nations and cultures through better communication and enhanced ways of interaction. Public diplomacy is the public face of traditional diplomacy. This study is one of a few that quantified public relations and tries to find empirical evidence of PR influence on the news media and public perception. International PR efforts operationally defined and quantified from the publicly available government-generated data, and media productions.This book is considered as the ""must have book of 2015"" as it answers the majority of PR and PD strategies."

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9782960162905

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PhD. Jalal Nali was born in Tangier (Kingdom of Morocco) in 1975. He is an independent researcher in international affairs, public diplomacy strategies and experienced PR professional. His perfect fluency in English, French, Spanish and Arabic makes his ground analysis precise and accurate. Before working as PR consultant strategist, Jalal gathered much valuable experience as consultant and advisor at private entities, he took office as projects manager, IT security consultant at most globally known IT firms, mostly in Europe; Mr. Nali is former president of Center of Peace and Development in the Mediterranean, former president of DPM, member of many international institutions as: Ana Lindh, Oxford research group on Terrorism, Geneva convention on armed violence and protection of civilians, MEED, author of many articles, reviewer at JEEM, and not last member of Crans Montana Forum (prized with 2014 award as leader of tomorrow).

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