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This acclaimed set of six volumes provides public librarians with a bookshelf of practical information about library management, customer service, marketing, and fundraising.

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9780810835757

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The nine scholarly papers in this superb six-volume series discuss the practical realities of implementing these corporate practices in public libraries, including leading organizational change, strategic improvement in customer services, quality management applied in a library, product-oriented management, cost accounting, marketing tools used in libraries, fundraising, and the evaluation of electronic media. This package of ideas represents the best of today's cutting-edge thinking in the anxious world of public libraries, and all public librarians would be highly advised to seek counsel from this excellent set. Highly recommended for all MLIS school libraries. Library Journal American librarians, who too seldom have opportunities to work with the international community, will find these titles illuminating and practical. The set is highly recommended for library education collections. Arba How many times have you wished to find an article that was specific to libraries and also dealt with current issues in management and marketing?...those who want and need more information will put these slim volumes to good use...this is a convenient set of materials for patron, administrative, or staff use...I would recommend them to libraries that have developed a reference collection for staff use and those libraries providing a comprehensive collection of library-oriented materials for the public. Public Libraries

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