Overview

International marketing has undergone a radical transformation in recent decades, driven by the rise of digitalization, mass access to information and the increasing interconnectedness of global markets. In an increasingly interdependent world, brands face the challenge of adapting to new technologies while connecting with diversified and geographically dispersed audiences. This globalized environment has forced companies to rethink their traditional strategies, seek new ways of interacting with consumers and become more agile in the face of changing trends. Current, high-impact issues in international marketing not only reflect this evolution, but also outline the path that companies must follow to remain competitive in the 21st century.

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