Overview

INTERNATIONAL MARKETING is an ideal resource for anyone seeking success in the business world! It combines the basics of marketing with the realities of the global marketplace and provides industry-specific examples (international economics, promotion, technology, and professional sales) that will prepare you to conquer any challenge that you may encounter.

Full Product Details

9780538729154

Table of Contents

Reviews

1. Introduction to International Marketing. 2. Environment of International Marketing. 3. The Cultural Environment of International Marketing. 4. The International Political Economy. 5. Assessing Global Market Opportunities. 6. International Marketing Strategies. 7. Product and Brand Management. 8. International Marketing Channels. 9. International Marketing Communication. 10. Pricing and International Market Payments. 11. International Marketing Strategies. 12. International Marketing Management.

Author Information

Brad A. Kleindl, Ph.D., is dean of the School of Business at Park University in Kansas City, Missouri. He previously served as dean and professor of marketing of The Robert W. Plaster College of Business Administration at Missouri Southern State University. He has authored and co-authored six books and more than 60 articles and conference papers. Dr. Kleindl has served twice as a Senior Fulbright Scholar, during 2007 in Austria and 2003 in South Africa. He has taught courses in consumer behavior, marketing research, principles of marketing, Internet marketing, international marketing, and has presented at conferences and industry meetings across the United States, Europe, Africa, and Asia.

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