International Marketing and Export Management
Author:   Gerald Albaum ,  Alexander Josiassen ,  Edwin Duerr
Publisher:   Pearson Education Limited
Edition:   8th edition
ISBN:  

9781292016924


Pages:   744
Publication Date:   09 June 2016
Format:   Paperback
Availability:   Available To Order   Availability explained
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International Marketing and Export Management


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Overview

International Marketing and Export Management offers an accessible text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market.   The edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.

Full Product Details

Author:   Gerald Albaum ,  Alexander Josiassen ,  Edwin Duerr
Publisher:   Pearson Education Limited
Imprint:   Pearson Education Limited
Edition:   8th edition
Dimensions:   Width: 19.10cm , Height: 2.50cm , Length: 24.60cm
Weight:   1.240kg
ISBN:  

9781292016924


ISBN 10:   1292016922
Pages:   744
Publication Date:   09 June 2016
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

1 International marketing and exporting   2 Bases of international marketing    3 The international environment: culture; economic forces; and competition 4 The international environment: government, political and legal forces    5 Market selection: definition and strategies 6 Information for international market(ing) decisions 7 Market entry strategies    8 In depth with entry modes 9 Nonexport entry modes   10  Product decisions   11  Pricing decisions    12  Financing and methods of payment 13  Promotion and marketing communication 14  Supply chain management/logistics and handling export orders Glossary    Index  

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