International Hospitality Management
Author:   Alan Clarke ,  Wei Chen
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138128866


Pages:   394
Publication Date:   01 October 2015
Format:   Hardback
Availability:   In Print   Availability explained
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International Hospitality Management


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Author:   Alan Clarke ,  Wei Chen
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.890kg
ISBN:  

9781138128866


ISBN 10:   1138128864
Pages:   394
Publication Date:   01 October 2015
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Welcome: An Introduction to International Hospitality Management 2. Cultures and the Challenges of International Hospitality Management 3. The International Hospitality Industry 4.Exploring the International Environment 5. International Marketing 6. International Hospitality Market Entry 7. Strategic Planning and International Hospitality Enterprises 8. International Human Resources Management: Managing Diversity 9. Entrepreneurship and SMEs in the Global Market 10. Managing Social Responsibility in International Hospitality 11. The Analysis of International Hospitality Management

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Alan Clarke, Wei Chen

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