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OverviewFull Product DetailsAuthor: Antonella Zucchella , Giovanna MagnaniPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Edition: Second Edition 2016 Dimensions: Width: 14.00cm , Height: 1.40cm , Length: 21.60cm Weight: 3.747kg ISBN: 9781137520012ISBN 10: 1137520019 Pages: 200 Publication Date: 06 January 2016 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand ![]() We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationAntonella Zucchella is Professor of Marketing and Pro-rector of Finance at Pavia University, Italy. She is Author of four books and more than thirty articles, ranging from entrepreneurship to international marketing and management. Giovanna Magnani is a Ph.D. candidate in Economics and Management at Pavia University, Italy. Tab Content 6Author Website:Countries AvailableAll regions |